• Does the OLAP technology include large servers, consultants and huge costs? No – and that is the most important fact!
• it allows directors, productions, sales and marketing specialists as well as management boards to better manage their company (supports making simple and key business decisions),
• it is a source of information about a company (integration of data concerning sale, marketing, purchasing, logistics, staff or finances),
• it allows to carry out analyses on large data files and to extract the most important information from them,
• it gives answers to numerous questions of the managing staff,
• users have chance to distinguish oneself in creative work during analysis of data and not only during their registration,
• information may be presented in tabular or graphic form (olap cubes),
• drilling down of analyses,
• it allows to monitor progress of introduced changes,
• it enables searching and identification of problems and taking preventive actions,
• it is a convenient tool for generating reports.

Analysis

Analysis may be carried out in many ways, for example:

• division of the whole turnover into separate products in order to check, which of them is selling the best,
• control of kinds and types of goods, sale of which:
• systematically increases or
• systematically decreases
• we may check customers’ reaction after implementation of new goods, discounts, prices, promotions etc.